Online Shopping for Clothes: How to Avoid Common Pitfalls and Make Smart Purchases

Online shopping has revolutionized the way we shop for clothes. It allows you to shop from the comfort of your own home, easily compare prices and products, and often find better deals than you would in physical stores. With a few clicks, we can order anything we want from anywhere in the world.

However, it's important to be aware of the pitfalls, such as differences in sizing standards, potential quality issues, misleading images, and the need to be cautious of less reputable suppliers.

Additionally, the process of returning items can be time-consuming and costly, so it's important to carefully consider your purchases and make sure you're getting the best value for your money.

To help you navigate the world of online shopping, we've put together a list of tips for buying garments online.



Be Aware of Sizing Standards

Different countries and brands have different sizing standards, which can make it difficult to know what size to order. Before you buy, check the retailer's size chart and compare it to your measurements. If you're unsure, it's always better to go for a larger size, as it's easier to alter a garment that's too big than one that's too small.

Consider the Quality of Fabrics

One of the downsides of buying clothes online is that you can't feel the fabric or see it up close. To avoid disappointment, always check the fabric content and look for materials that are known to be high-quality and durable, such as cotton, wool, and silk. Avoid synthetic fabrics, as they tend to be lower quality and have a negative impact on the environment.




Beware of Misleading Images

Online retailers use all kinds of tricks to make their clothes look better than they are. Always look at multiple images of the garment from different angles and in different lighting conditions. You can also check customer reviews and photos to see how the garment looks on real people.

Colours on Screens can be Deceptive

The colour of the garment may look different on the computer screen than it does in real life. Colors can vary depending on the lighting in the photo, the color settings on your computer screen, and the dye lot of the fabric.  

Take Accurate Measurements

Measure yourself carefully and keep your measurements handy when shopping online. Check the retailer's size chart and compare your measurements to the garment's measurements. Keep in mind that some garments, such as stretchy fabrics, may fit differently than expected.


Choose Reputable Suppliers

When shopping online, it's important to choose reputable suppliers who are known for their quality products and customer service. Look for reviews and ratings from other customers, and avoid retailers with a history of poor customer service or shady practices.

Is it Made Ethically?

As consumers, we are increasingly aware of the impact of poor conditions for garment manufacturing staff, especially in the wake of recent tragedies like the Rana Plaza collapse in Bangladesh, which highlighted the dangers faced by women working in unsafe sweatshops.

Consider purchasing items that are fair trade. Fair trade products are produced ethically, with workers receiving fair wages and safe working conditions. By purchasing fair trade items, you can support sustainable and responsible practices while also enjoying unique and high-quality products. Many online retailers offer fair trade options, making it easy to make a positive impact with your purchases.


Consider Construction and Details

When buying garments online, pay attention to construction and details. Look for well-made garments with sturdy stitching, reinforced seams, and quality hardware. Avoid garments with flimsy construction or details that are likely to fall apart after a few wears.

What's the Returns Policy?

When shopping for clothing online, it's important to pay attention to the returns policy of the supplier. A good returns policy can provide peace of mind when making a purchase, knowing that you can return the item if it doesn't meet your expectations or doesn't fit properly. Before buying, check the supplier's policy to ensure that you are comfortable with the terms. Some suppliers offer free returns, while others require you to pay for return shipping. In addition, some suppliers have a limited window of time for returns, so be sure to check the policy and plan accordingly. By paying attention to the returns policy, you can avoid frustration and ensure a smooth shopping experience



In conclusion, buying clothes online can be convenient, but it can also be challenging. By following these tips, you can make more informed purchasing decisions and avoid disappointment. Remember to check sizing charts, consider fabric quality, be aware of misleading images, take accurate measurements, choose reputable suppliers, and consider construction and details.

Happy shopping!